“It can be quite a conservative place.” Mr. Federer has become an investor in, as well as a contributing product designer and representative for, the brand, which was started in 2010 in Zurich. Know More – Roger Federer To Buy Stake in a Shoes Company. Tennis legend Roger Federer has severed ties with Nike for a Japanese sports brand in a 10-year deal thought to be worth $300m (£227m). Shoemaker to release first Federer-developed model next year The country “is known for money and for passion but not always for innovation,” said Caspar Coppetti, a founder of On. If you run into Roger Federer on your way to board a plane, do not be surprised if he looks you up and down, or mostly down. “It was a really big deal… Lately, however, despite stressing that he is far from finished playing, Mr. Federer has started to talk more openly about what comes next. On has 500 employees, 250 of which are based in Zurich. “How to connect with fans across cultures. Switzerland, birthplace of both Mr. Federer and On, is often associated with fine chocolate, luxury watches and private bankers. (The patented technology, called CloudTec, gives runners a soft landing but springy takeoff.) “Now,” he said, “it feels good committing to what will come next.”Roger Federer in London getting hands-on with his new investment, the Swiss sneaker company On.The distinctive logo and CloudTec sole make On products stand out.The founders of On (from left), Olivier Bernhard, David Allemann and Caspar Coppetti, at the On design studio in Zurich.Mr. Even before anything was signed by him or his longtime agent Tony Godsick, Mr. Federer said, he had been going to the On office every time he was in Zurich to give feedback on product colors and cuts, growth ideas and marketing. Federer’s arrival at On comes at an important time in the evolution of both the brand and the According to its founders, On has been profitable since 2014. Pundits have been predicting Mr. Federer’s retirement for almost a decade. After a decades-long sponsorship agreement with Nike ended in 2018, Mr. Federer signed an apparel contract with Uniqlo reportedly worth $300 million. So, realistically, double? And I think I can motivate employees from a leadership perspective too, on how to stay humble but dream big.” Neither Mr. Federer, who is the highest paid tennis player in the world, with a net worth “It’s a very meaningful investment both for Roger, and also for On,” Mr. Allemann said.Mr.
Without disclosing the actual size of his investment, Federer, 38, said he has put a substantial amount into the nine-year-old Zurich-based company.“It’s a chunk of money big enough that I had to think about it carefully,” the newspaper cited him as saying. Later, he signed a sponsorship deal with the Japanese brand, Uniqlo. Roger Federer has played wearing the iconic Nike "swoosh" on the court for 20 years, but a new deal with Uniqlo has him set to make a whopping $300 million with the chance to bring in even more. Nike still retains ownership of Federer's monogrammed RF line. Despite the rocky-sounding relationship, Federer did reveal that he could sign a shoe deal with Nike. Federer previously had a deal with Nike which ran for more than a decade, but that ended in 2018. On November 23, Roger Federer, 38, made a major foray into footwear. In March 2018, Roger Federer dropped his 24-year-old Nike partnership, but in June at Stuttgart Open 2018, World Number three, Federer wore Nike gear after the expiration of the Nike contract.
You may not recognize the name immediately (Googling it can be tricky) but you may recognize its cult range of Cloud shoes, which feature an “On” light switch logo, a little Swiss flag and an odd-looking multi-globular cushioned rubber sole. Instead, they likely think of his championships, two-decade-long career and huge global fan base. The 20-time Grand Slam tennis champion is taking a big step toward life after tennis with On, a small Swiss running shoe brand with a cult following and global ambitions. Fashion figures like J.W. The bouncy technology is still part of the Roger, though—Federer just challenged the design team to hide it inside the shoe for a cleaner finish. When most people think of Mr. Federer, widely considered one of the greatest sportsmen of his generation, they probably don’t think of a fashion revolutionary. He also managed to win the rights to his iconic “RF” logo. Federer left Nike in 2018 after 24 years with the sponsor and instead signed a £240million deal with designer Uniqlo.