First choice for all of your…If you’re looking for examples of pillar pages, you’re most likely thinking of I did the heavy-lifting for you and have aimed to create the largest library of pillar page examples on the web. The pillar page is the cornerstone of your content marketing strategy. You just need to create something that is the best resource on the web for your customers and your industry.You may have also noticed that many of these examples were created by marketing companies marketing to other marketers. Three commonly used pillar page types are: 10x content pillar page; Resource pillar page; Product or service pillar page; Let’s review each of these types along with a successful example of each in action. For this reason, a comprehensive guide on customer success makes perfect strategic sense for a pillar page.HubSpot has one of the most heavily visited blogs in the world and has become known for just about all things marketing. In fact, as you scroll down the page, you'll also see that links to Howells-Barby's other content assets are both tastefully and seamlessly inserted between large pieces of tactical information.But these links are supplemental and relevant, and there aren't tons of them -- all of them direct the user to Barby's tools on the topic at hand, which is customer acquisition.
All it takes is the right skills. Professional and timely—they are experts in their field! These attributes show Google there's a visible connection between the pillar, which is much longer than each blog post to encompass each topic, and the blog articles it links out to.In addition to the blue anchor text CTA to download related content -- as shown in the first screenshot of our Productivity Apps pillar page, above -- these pillars also link out to each page in the topic cluster using an RSS feed at the bottom of the pillar page.Pillar pages are also an excellent way to organize and create sponsored content with a co-marketing partner. Learn how to make an awesome pillar page by reviewing these 7 kick ass pillar page examples. This organization offers greater search engine authority because it tells Google you've dedicated a certain amount of digital real estate to this topic, and are to be considered a reliable answer to users' questions on that topic when they conduct a search.Now, as we've established multiple topic clusters, here's what our blog infrastructure now looks like:See how the site architecture is more deliberate in this model? If you have taken the time to closely look at each one, you’ll notice there are several common characteristics that make a pillar page successful, as well as … "A pillar page is the basis on which a topic cluster is built. Perhaps this is why HubSpot also created another asset called Hopefully, these examples have helped to illustrate what a pillar page should and shouldn’t look like.
Premium plans and free trial.Find HubSpot apps for the tools and software you use to run your business.Find a partner in our global community of service providers who can help you grow.Find the right partner program to help your business grow.Stay up to date with the latest marketing, sales, and service tips and news.We're committed to your privacy. Then, raise your conversions with detailed patterns derived from these tests.”Matthew Barby is a Digital Marketing Consultant and HubSpot’s Director of Acquisition.
Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters.
HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. https://pepperlandmarketing.com/blog/how-to-leverage-content-in-your-inbound-marketing-campaign/
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