2.

Is the material coming from our own product? “As a brand, we look more and more into circularity,” she added. © Faversham House Ltd 2016. edie news articles may be copied or forwarded Photo: TimberlandSpeaking exclusively to edie, Timberland’s sustainability senior manager for the EMEA region Aurelie Dumont confirmed that the firm is looking to extend its re-use and recycling commitments following a successful takeback programme established in Germany last July. Customers were encouraged to bring shoes into Timberland stores so the footwear could be recycled and transformed into new products.Dumont notes that the take-back program was a success: customers were excited to recycle their shoes, and effectively increase the lifecycle of Timberland’s products. It’s long-term thinking - we take back our own products, we collect the rubber that can be used for tyres, and then from the tyres back to the shoes. “Consumers like it and it seems to be working well with the continental staff. Keep products and materials in use. Timberland is turning even more attention towards the circular economy, according to the Edie.net. In fact, it’s estimated that a number of important resources—ranging from natural gas to phosphorus and even fresh water—will begin to Richard Barney, Good360’s EVP of Partnerships, is responsible for working closely with corporate partners to create programs that help them do good, better. It’s still early stages but the tyre collaboration is a great one.

Timberland has also partnered with tyre manufacturer and distributor Omni United to produce a line of tyres intended to be recycled into footwear out-soles. “Consumers like it and it seems to be working well with the continental staff,” says Dumont.


When consumers start asking questions, the businesses react – they have to. “Timberland was a pioneer in the industry. Indeed, celebrity chef turned eco-warrior Hugh Fearnley-Whittingstall highlighted the pervasive fashion culture in his recent But fashion companies are gradually starting to "get their house in order", Dumont contends, as consumer awareness over textile waste increases.

The footwear manufacturer has set a range of “I am very lucky to be at Timberland which has been taking these questions very seriously and genuinely for many years already,” Dumont concluded.
I think that more companies are considering the questions from the consumers and the NGOs.”For Dumont and Timberland, the hard work has only just begun. Not yet, but they come from plastic bottles; they come from rubber that has been used in other products, such as tyres. The Second Chance takeback project extends the lifecycle of footwear brought into Timberland stores by consumers; giving them a new life by re-using the materials. Fabric produced by Thread is also traced and tracked, in order to ensure a continual closed loop. Timberland is turning even more attention towards the circular economy, according to the Edie.net. Dumont confirmed that the first shoes containing this recycled rubber should be available from winter 2018 or spring 2019, and revealed that Timberland is exploring similar innovative partnerships as the firm looks to move away from a linear-based approach. 3. Eventually, Timberland would like the company to become a closed-loop, generating new products from recycled older products with minimal waste generated.In order to facilitate this future transition, Timberland recently partnered with Thread, a social enterprise from Pittsburgh, to create upcycled materials (sourced from plastic bottles) for its shoe products. In spring 2017, Timberland plans of debuting a new collection of footwear and bags made from Thread material.Timberland, like many other major companies across the world, recognizes the importance of sustainability and investing in the circular economy. Transitioning towards a circular economy is an opportunity to benefit our society and the environment.

for individual use only. No other reproduction or distribution is permitted without prior written consent. The following three principles are the foundation of the circular model: 1. “We are thinking about extending it to the rest of Europe….” The take-back scheme, interestingly, is only one facet of the company’s gradual progression towards the circular economy.

[mk_social_networks twitter=”https://twitter.com/richardbarney” linkedin=”https://www.linkedin.com/in/rbarneyCauthType%3ANAME_SEARCH%2Cidx%3A1-2-2%2CtarId%3A1439387578036%2Ctas%3Arich”]Richard Barney, Good360’s EVP of Partnerships, is responsible for working closely with corporate partners to create programs that help them do good, better. As the global population continues to grow each year, our society’s consumption rate of critical or rare resources will also grow as well. For example, the manufacturer recently partnered with Pittsburgh-based social enterprise Thread to provide upcycled materials such as plastic bottles for use in its footwear.

“I don’t believe that there is anyway outside of ‘circularity’ in the future. Design out waste and pollution. “There are many possibilities when it comes to circularity.


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